Friday, September 16, 2011

True Facts

1. Beautiful Sentence with a Very wonderful Meaning:

"We Need Everything
'permanent' in a 'temporary' Life."

2. Joky Truth:

"I am not sad that I am single...,
but I feel upset when i think of the girl who is single because of me...!"

3. Life is a continuous challenge & unending struggle.
We r nt made rich by wt is in our pocket but we r rich by wt is in our thoughts.

4. Two ways to live your life. One as though nothing is a miracle. The other as though everything is. (Albert Einstein)

5. Many good and necessary lessons are derived from adversities. ~ Kirpal Singh

Seo India has become a Basic Need for All Users!

SEO India is becoming very popular. The demand of this service is increasing for online marketing business. For online marketing SEO India has been compulsory and the business houses are earning much profit from this business. In online marketing business the ranking of the web page means a lot and for increasing the ranking of the web page the companies need SEO India These Indian SEO services company not only helps in increasing the ranking of the web page but also in attracting traffic to its site. Higher the ranking of the page in search engine higher will be the amount of profit. For getting a high ranking of the web page the business houses require the effective service of the SEO companies. There are many SEO companies available in market today. Among all these companies SEO companies India are very popular. They provide effective SEO service at an affordable cost.

Also SEO Services India is famous for its quality service and cost effective rates. These companies provide quality SEO service which help inn increasing the ranking of the web page and also help to gather heavy traffic to its site. As time passes by the demand of this service is increasing. These SEO companies are popular through out the world and the clients of all over the world come to take the service of these SEO companies of India. These SEO companies adopt various tactics for providing cost effective rate. They also apply many techniques for increasing the ranking of the web page. These techniques are called article submission, blog commenting, directory submission, video submission etc. all these techniques helps in increasing traffic of the web page and the web page reaches a high position in leading search engines of the world.

The services of SEO companies are very much important. Those people who worry about the expense on hiring effective SEO service  India for their company, they can be relaxed because they can get effective and quality SEO service at cost effective rate. These companies have expert team of professionals who have many years of knowledge in this field and they apply various techniques for increasing the ranking of the page. These professionals are expert in this field and they give first preference to client’s demand and desire and try their best in fulfilling their demands.

200 Google Factors Needs For SEO(Search Engine Optimization)

Since Matt Cutts announced that Google considers 200 factors to determine the placement of pages in the SERPs, I think the dream of every SEO has become to discover what were these factors.
Well, obviously you will never have the certainty of what are the variables that Google takes into account, but I found that curious searchenginejournal of the SEO experts have tried to compile a list of 200 factors that influence the results of Google.
I repeat that many factors are considered just guesses of the experts therefore need to be considered with caution, but I'm sure it can be very useful to keep them there...

1. DOMAIN  - 13 Parameters:

* Age of Domain;
* Recording Time Domain;
* Registration information hidden (anonymous);
* Site with top-level domain (geographic concentration, for example. Com against);
* Site top-level domain (eg. Com rather than. Info)
* Under the domain (third level) or main domain?
* How many times the IP domain has changed in the past?
* Owners of the domain in the past
* Keywords in domain
* IP Domain
* Neighbors Domain IP
* Domains cited external (non-linked)
* Geo-targeting settings in Google Webmaster Tools

2. SERVER-SIDE - 2 parameters:

*geographical location of the server;
* Server Reliability

3. ARCHITECTURE - 8 Parameters:

* URL structure;
* HTML Structure;
* Structure Semantics;
* Use external CSS and JS files;
* Accessibility of the website (the use of inaccessible navigation, JavaScript, etc.);
* Use of Canonical URL;
* Valid HTML;
* Use of cookies;

4. CONTENT - 14 Parameters:

*Content in the chosen language;
* Uniqueness of content;
* Amount of content (text - HTML);
* Density of linked text;
* Pure text (no links, images, code, etc. ..);
* Current content / timeliness;
* Semantic information
* Contents reported for the general category (transactional, informational, navigational);
* Niche content market;
* Keywords used;
* Text in images;
* Content that is harmful (probably added by hackers);
* Content written incorrectly and without the correct punctuation;
* Use of new sentences;

5. INTERNAL CROSS LINKING - 5 parameters:

*% of internal links on the page;
*% Of internal links with identical anchor text;
*% Of internal links from the content (instead of the navigation menu, sidebar, footer, etc. ..);
*% Of links with "nofollow" attribute;
* Density of internal links;

6. FACTORS OF THE WEB SITE - 7 Parameters:

*Content of Robots.txt file;
* Refresh rate of the overall site;
* Overall size of site (number of pages);
* How long the site has been indexed by Google;
* XML sitemap;
* Trust website (contact: info, privacy policy TOS and the like);
* Type of website (for example, if your blog or website information);


* Robots Meta Tags;
* Age of the page;
* "Freshness" of the page and% changes;
* Duplication of content pages within the site;
* Reading level content;
* Page loading time
* Type of page ("About Us" against the contents of the Home Page);
* Popularity of the page internally (number of internal links to that page);
* External website popularity (number of links from other sites to that page);


* Keywords in the title page;
* Key Words beginning of the title page;
* Keywords in the tag "ALT";
* Keywords in the 'anchor text of internal links;
* Keywords in the 'anchor text of outbound links;
* Keywords in bold or italic;
* Key Words beginning of the body of the text;
* Keywords in body text;
* Synonyms for the key theme of the site;
* Keywords in file names;
* Keyword URL
* NO "Randomess" (enter keywords in the domain, in the name of the file, the first word of the title, the first word of the first line of the description and keywords tags ..);
* Use (abuse) of Keywords in comment tag of the HTML;

9. LINK IN OUTPUT - 8 parameters:

*number of outgoing links (by domain);
* Number of outgoing links (per page);
* Quality of the pages linked;
* Quality of the linked site;
* Links to "bad";
* Relevance of outbound links
* Link to error pages (page not found error 404 and others)
* Links to Agencies SEO by customers of the site;
* Links with images;

10. Backlink - 21 Parameters:

*Relevance of the sites that link;
* Relevance of the pages that link;
* Quality of the sites that link;
* Quality of the linked pages;
* Backlink within a network of websites;
* Diversity Profile Link:
* - Different anchor text;
* - IP addresses connecting different sites;
* - Geographical diversity;
* - Different TLDs;
* - Other than news;
* - Different types of links (logs, directories, etc. ..);
* - Links to different position;
* Links from authoritative sites (CNN, BCC, etc. ..);
* Presence / absence of links to sites banned by Google;
* Reciprocal links from sites in the subject;
* Links from social media sites;
* Backlink Trends (like sudden spikes or drops in the number of backlinks);
* Quotes from Wikipedia and DMOZ;
* Backlink history (never found out for buying / selling links);
* Backlink from Social Bookmarking sites;

11. DISTINCTION Backlink - 6 parameters:

* Authority of the TLD (. Com vs. Gov);
* Domain that links Authority;
* Author pages that link;
* Position of a link (footer, menu, body text);
* Anchor text of a link (tag "ALT" images);
* Attribute "title" of a link;


*number of hits;
* Visitor Demographics;
* Bounce;
* Habits of browsers (type of sites that tend to visit);
* Trends in visits (peaks or dips);
* Rank in the SERPs (relevant for other engines);


* Word of use / keyword stuffing;
* Link purchased;
* Links on sale;
* Spamming records (comments, forums, spam);
* Cloacking;
* Hidden text;
* Duplicate content (copy content of others);
* History of penalties related to the domain;
* History of the penalties for the owner;
* History of the sanctions to other sites of the owner;
* Recording attacks by hackers;
* 301 Redirect to nonexistent pages;

14. OTHER FACTORS - 6 Parameters:

* Domain Registration with Google Webmaster Tools;
* Presence of Google News;
* Presence on "Google Blog Search";
* The use of domain in Google AdWords;
* The use of domain in Google Analytics;
* The name and trademarks mentioned outside.

The above Google Factors are given by Matt Cutts. Every SEO should follow for ranking to any website this is called Actual White Hat SEO.

Thursday, September 15, 2011

Top Ten Google SEO Ranking Factors

People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the Google search engine results. Some things to keep in mind when you are wondering why your site doesn’t rank well. It is not always just the obvious reasons that are holding it back.

Over the past years by reading Google’s Webmaster Guidelines, Google SEO Starter Guide, many other industry blogs and by actually doing professional SEO and internet marketing since the late 1990’s, I have gathered data and come to a boiled down short list of the most important Google search engine ranking factors.

Here is the list of my top 10 of important Google SEO ranking factors to consider:

1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.

3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow!

**Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors.

There are many extensive factors that Google uses when determining website rankings. Very important to get these factors correct otherwise you could find yourself just spinning your wheels. The bottom line is it is all about relevancy and earning your visitors (and yes Google’s) search engine trust over time.

Google +1 as a ranking factor - How it influences your website?

Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?

What is Google’s +1 button?
The +1 button is Google’s version of Facebook’s Like button. The +1 button is displayed on Google’s search result pages and webmasters can add Google’s +1 button to their own web pages.

Website visitors who like a page can click the +1 button to show Google that they like it.

A web page that gets many +1 clicks obviously offers something that makes it better than average. It makes sense to show these pages higher in the search results.

It’s difficult to game the +1 system

Some services offer +1 click packages. You pay a certain amount of money and the service will increase the number of +1 clicks on your web pages.

It is very unlikely that these clicks will increase the position of a web page in Google’s search results:

  • You need a Google account to click on the +1 button. Google knows who’s clicking and they also know which other buttons are clicked by that person.

  • These services usually use the same accounts and/or create new Google accounts for the clicks. It’s relatively easy for Google to detect artificial clicks and accounts.

It’s the quality of the +1 clicks that matters, not the quantity. If you buy +1 clicks for your website, it is likely that Google will find it out.

What does this mean for your website?

+1 clicks are a ranking factor in Google’s algorithm and you should add the Google +1 button to your web pages. Many websites don’t use the button yet so you will have an advantage if you add the button now.

The +1 button is not the only ranking signal that Google uses to determine the position of your site in the search results. Google uses many more signals.

To find out if your web pages have all these signals, analyze your web pages with IBP’s Top 10 Optimizer. IBP’s Top 10 Optimizer will show you:

The Top 10 Optimizer analyzes all important ranking signals that are necessary to get high rankings on Google. If you follow the instructions of IBP’s Top 10 Optimizer, your web page will get on Google’s first result page for your keywords.
Google’s +1 button is a ranking signal that you should not ignore. Don’t forget that there are many other ranking factors that have to be in place before +1 clicks will influence the position of your pages.

Use the Top 10 Optimizer in IBP to make sure that your web pages offer everything that Google needs to give your pages high rankings.

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