Thursday, January 12, 2012

Deepak Rajput - Matt Cutts google chrome page will have pagerank reduced due to sponsored posts

Matt Cutts's profile photo
  -  Jan 4, 2012  -  Public

Sorry that it took me until now to comment on the situation that Danny wrote about at . I’m in Central America this week and my ability to reach the internet hasn't been great.

I’ll give the short summary, then I’ll describe the webspam team’s response. Google was trying to buy video ads about Chrome, and these sponsored posts were an inadvertent result of that. If you investigated the two dozen or so sponsored posts (as the webspam team immediately did), the posts typically showed a Google Chrome video but didn’t actually link to Google Chrome. We double-checked, and the video players weren’t flowing PageRank to Google either.

However, we did find one sponsored post that linked to in a way that flowed PageRank. Even though the intent of the campaign was to get people to watch videos--not link to Google--and even though we only found a single sponsored post that actually linked to Google’s Chrome page and passed PageRank, that’s still a violation of our quality guidelines, which you can find at .

In response, the webspam team has taken manual action to demote for at least 60 days. After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would. During the 60 days, the PageRank of will also be lowered to reflect the fact that we also won’t trust outgoing links from that page.

Searches for “browser” no longer bring up the Google Chrome home page after Google applied a penalty against the page because of Google’s own sponsored post campaign. Google said even though it felt t...

Deepak Rajput - Did one of your WordPress Websites have Malware injected into the site

Check out this Malware Webmaster Video by Matt Cutts with Google to learn about how to clean up a Malware problem with one of your WordPress Websites. Also, our WordPress Website Design company uses HostGator which has awesome 24/7 live chat support and if you host your websites with HostGator they can help you clean [...]Deepak Rajput

Deepak Rajput - Matt Cutts Sharing a search story

I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something.
I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played a lot of Werewolf. When I got back, for some reason I searched for [werewolf] — maybe I was thinking about making a custom deck of werewolf cards. Because I was dogfood-testing Search plus Your World, this is what I saw:
Search for werewolf
In the top row of pictures, you’ll see a bunch of people playing werewolf, including a picture of me as the werewolf in the top-left image. Doing a generic search like [werewolf] or [photos] and getting back a picture of you or your friends is a pure, magic moment.
Let me tell you how it happened. I have Brian “Fitz” Fitzpatrick in a circle on Google+, because he’s in charge of Google’s Data Liberation Front and he’s an all-round awesome guy to boot. Fitz published an album of 25 Werewolf photos shortly after the conference. Okay, but I’m only in one of the 25 pictures; how did Google return the picture of me first? It turns out that Brian had tagged me in that single photo.
Once you know the trick, it might not seem like magic anymore. In fact, this is the “things just work” experience that everyone in the tech industry strives for. But when I searched for [werewolf] and got back a recent picture of me playing werewolf, it did seem like magic right then. I suspect as more people take Search plus Your World out for a test drive, they’ll quickly experience similar magical “Aha!” moments like I did.
I was reading some of the comments on tech blogs, and I wanted to clarify something: Search plus Your World does surface public content from the open web, not just content from Google+. For example, look back up to the top-right image from my screenshot above. That’s actually a werewolf photo that Gina Trapani took and it’s hosted on Flickr, not Google.
Here’s another example. If you follow the excellent and erudite Jennifer 8 Lee and search for [general tso’s chicken], Google can surface this high-quality thread from Quora:
Quora page
By the way, that’s a fantastic thread for Google to highlight, since Lee literally wrote the book about General Tso’s Chicken. It’s exactly the sort of “just works” user experience you’d want.
It’s not hard to find content shared on other sites. For a search [grand unified theory of snack food],Paul Buchheit shared a link on FriendFeed, and Google can highlight that:
Shared on FriendFeed
Or if I search for [connectbot], here’s a link that Brad Fitzpatrick shared on Live Journal:
LiveJournal example
(Yes, we do have both a Brian Fitzpatrick and a Brad Fitzpatrick at Google. People sometimes mix them up, but they’re different.)
I hope that helps to make my point. Search plus Your World builds on the social search that we launched in 2009, and can surface public content from sites across from the web, such as Quora, FriendFeed, LiveJournal, Twitter, and WordPress.
The team should be finishing the rollout of Search plus Your World in the next day or so, and I hope you enjoy it. Remember, to see the new results, you’ll need to be signed in with a Google account and search on Give this new feature a whirl: once you see how much better personal search can be, I don’t think you’ll want to give it up.

Monday, January 9, 2012

Deepak Rajput - Google Panda 2012

Now that the patent for the use of expired pagerank (or rather, that Google did not want to renew) let's find out together what will be the main innovations in the search engine's most popular Web.

1. Focusing on quality content:

Google has recently launched in Italy its new positioning algorithm called Google Panda. This algorithm favors quality content and at the same time penalize sites that duplicate content from other websites. This serves as a deterrent to mirror sites and those sites that are filled with useless keywords or arguments that do not fit in the site.

Our advice is to focus on a natural position and let go once and for all the concept of copy-paste from other sites, offering web topical useful quality, possibly linking (of course when necessary) to articles of depth and within the site.

2. Avoid over-optimization SEO:

Beware of companies that offer you the coolest web optimization. Today Google has a real electronic brain capable of reading web pages and classify contained therein to decide for themselves whether or not they are worthy of being better than others.

Things to avoid: unnaturalness of backlinks, over-optimization seo, Keywords acchiappavisite etc ...)

3. Accessibility and usability:

We face one of the hottest topics of the SEO the last few days.

A website is accessible when a client without Javascript, also has the opportunity to browse the site without special restrictions. It 'good to be tested all the parts of a site with Javascript turned off so that we realize the limitations imposed. The excessive use of animation and scripting events have a major impact on the accessibility of the site.

It is recommended that the absolute prohibition of language for programming Flash websites.

A website is accessible even when a visually impaired (eg person with color blindness) is able to distinguish various parts of the site without having to resort to third party tools: avoid the hierarchy of content for color, and always carry with test instruments (there 's addon Colorblind Firefox for this).

Make the sites usable by the proper use of html tags hierarchy: the simplest example is given by the tags h1, h2, h3 etc ... These tags, when used sparingly, will give the client for visually impaired (and Google, of course) the opportunity to learn how to develop content within a page in the natural order and its software.

4. Speed, first of all:

Google Webmaster Tools gives us an overview of the speed of our website. If we have not yet done so to register with this tool is useless to wait any longer.

The more a site is fast and best meets the needs of all web surfers.

It 'must then evaluate the idea of ​​moving to a more powerful machine (if the site is too slow and you live in a shared hosting you may want to consider the idea of ​​moving a virtual machine, or even better on a dedicated server ).Deepak Rajput

We Inforg we also wanted to take a CDN that allows you to optimize your content inside of our pages (creating gzip compression directly from the CDN, entering js and always in the external css CDN etc ...) and we decided to use Cloudflare. Of this instrument are free and paid version: we happily recommend the free version and, if you're happy to pass as soon as possible to the fee (cost 20 € per month).

At the moment these are the main new features of Google. As soon as we have something new in your hands will not hesitate to let you know.

If you found this article useful ... Well, racketeering! =)

I remind you that this article is licensed under Creative Commons 3.0 (read down the page the license), then do not you copy it into your website / blog / forum ... is immoral! (And illegal).

Deepak Rajput - SEO Tactics 2012

For those with a 'SEO like myself, know that every year starts with the positioning in search engines. If there is something in progress, are the facts arcane factors ;) which place a site at the top in search engines.

Those of 2012 are likely to be those of 2011 with some social media blow more structured due to the emerging (?) Of G + and the fact there Google has finally surrendered to having to accept faccialibro and company ...

We start then by the underlying factors (by MarketingSherpa), Fortunately with the sword of Damocles of Panda, which I hope to continue to improve even more in his dirty work of kneecapped sites Fluffy and junk content. Although in its claws sometimes fall sites most worthy of those who keeps (sigh, but I know something ...).

Deepak Rajput - 5 SEO tips for 2012

In 2011, Google has implemented several changes to its search algorithm, giving more importance to the content of the website, so that, to get a site indexed well on Google, the content will be the basis of optimization for search engines.

If you are looking for SEO tips for 2012, you are not alone.

There are many entrepreneurs and business owners who seek advice and information on new trends of SEO how to index your corporate website.

Below you can find some tips to help to have a good index for the next year.

1. The content will still be the rulers in 2012:

In 2011, with the introduction of Google Panda, there have been major changes to your Google search alogritmo giving more importance to the orignal content. Without doubt, the content will always be the fundamental part of the website.

In 2012, you must have a good balance between content and content optimized for human iMotor research, after all, potential customers (or contacts) will be those interested in buying your products or services.

Not enough content with a few more websites written by non-experts in the field. If you want to be well indexed by search engines, offering quality content is the key to your success online in 2012.

2. The web content will be accessible by mobile users:

Remember that some of the users of your Web site, iPad, and will sail from their mobile device.

If your site will not be accessible and usable with content that goes straight to the heart, people will get bored and go on the website of your competitor's.

Be sure to include the clear call to action on every page of your website. Consider the idea of ​​asking an SEO advice and help of a good copywriter to create fresh and updated content for your website, blogs and profiles on social networks.- Deepak Rajput

3. Your SEO consultant is wasting time and money?

If the answer is "yes" or "I do not know" could be the signal that is the best time to change your SEO consultant.

In 2012, entrepreneurs and business owners must carefully analyze their business online.

The people are investing their cautamentei more money, this is a great reason to choose an SEO consultant who can demonstrate their achievements.

If you are looking for a new web consultant, make sure that it can efficiently follow the development of a marketing campaign, analyzing the return on investment ROI, good advice is to rely on professionals with a Web client base already established.

4. Add photos and video:

If you want to make your website more interactive, consider the addition of photos and interesting videos in your website.

When Google will index web pages, explore diverse content.

Do not forget to optimize video and photos for SEO purposes.

5. Share the content of the website via Facebook, Twitter and Google +:

To generate more traffic on the website, share your website on social networks. Be sure to optimize your web pages so that users can share online to help you attract more traffic.

For example, Facebook allows you to make your pages more social media friendly, optimizing titles and meta tags using Facebook Open Graph.

When a friend or fan, share your web page, this will automatically improve the fabric of your web site conversion.

Finally, when you share content through social media, do not forget to include a back link to your website.
Social media is an exciting opportunity to get in touch with people who click on the "like" or follow you on Twitter.

Remember that SEO rules are constantly changing, the advice above will give you a good starting position for 2012.

For more information and tips I invite you to comment below or contact me via my website.