Sunday, March 18, 2012

Deepak Rajput - Google+ Pages PageRank Gone

Cyrus Shepard posted on Google+ that all the pages on Google+ now have a PageRank of zero or not available.
He seems to be right and many webmasters are asking why. This even happens with Google Google+ page. I think the issue is that the previous URLs for these pages were and now they seem to be redirecting to a longer URL and thus the PageRank scores have to pass through to the new URLs, which can take time.

If they revert back to the previous URLs, I suspect the PageRank in the Google Toolbar to return.
I personally cannot get to the old URLs to check. But maybe both URLs, new and old are not working?

Deepak Rajput - Cutts: Google To Target Overly SEO'ed Sites Within Weeks

Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.

Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality content versus webmasters who are just really aggressive SEOs.
I just heard this by listening to the audio recording from the panel he was on at SXSW a week or so ago.
He said, and I quote:
What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
I am amazed I didn't hear this earlier but I guess people missed it?
We did see a lot of complaints of ranking changes this week. But Google denied any updates of any sort. I doubt this is directly related or maybe Google is testing it?
Brace yourself SEOs - here comes something big!