Wednesday, August 15, 2012

10 Stats That Prove The Value Of SEO By DEEPAK RAJPUT

Search engines are a massive opportunity for growing traffic to your site or blog.

Taking advantage of this is as easy as saying S-E-O. As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company.

If your company is trying to be found, don’t hide it underneath the billions of other companies, terms, keywords, etc. being searched. To be exact there are 2.9 million searches per minute. That’s 175 million every hour, 4 billion every day, and 131 billion per month for you to get lost in (Hubspot).

Enacting proper SEO tactics India can help your company gain greater prominence in search and ultimately have more customers, fans, followers, or whoever, visiting your site.

I can stress the importance of SEO India forever (and I have once or twice before), but what’s a better way to convince you of its value then show you some hard numbers?

Here are 10 stats that prove SEO India is a valuable resource to invest in:

1. 82.60% of internet users use search.

2. 70% of the links search users click on are organic.

3. 75% of users never scroll past the first page of search results.

4. 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

5. 93% of online experiences begin with a search engine.

6. Search is the number one driver of traffic content to sites, beating social media by 300%.

7. For Google, 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the number 2 position, and 7% of organic clicks go to the number 3 postion.

8. 42% of all searchers click on the top-ranked result compared to PPC clicks—when searching, only 23% click a PPC link.

9. 39% of customers come from search.

10. 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page.

Demystifying SEO for Your CEO By DEEPAK RAJPUT

Google is a dark secret to most small business owners and CEOs, which is pretty easy to understand given all the buzz and jargon like SEO, PPC, AdWords, SERP, CTR, etc.

It may not be all that important for a CEO to know any of this unless you're the marketing director responsible for generating sales leads for your sales team and you need more resources (read: budget).

Demystifying Google for CEOs begins with this question: When a prospective customer Googles "your keywords" are any of the search results yours? If you don't show up in the first couple pages, it's a lost business opportunity you'll never know about.

Think about all those weekly lost-business reports, which only report lost sales opportunities you actually knew about and failed to win. In the online world, you're losing deals you don't even know about.

Some small business CEO's have decided to stick their head in the sand.

Well, avoiding Google isn't an option, either. Consider:
93.4% of potential product purchase research is done online -- anonymously.

Nearly 2 of 3 buyers begin product research using a search engine (Google being the overwhelming favorite, especially for high-income users).

Buyers have little interest in sales calls unless and until they (the buyers) initiate the interaction.

The number of sales calls/day has fallen by 25% while the cost of a sales call continues to escalate (now above $300 per call).

Not surprisingly, hiring a sales representative is now the most difficult position to fill [and train!].

The Secret to Google

It's easy to get all wound up in the minutia, but the "secret" to Google comes down to just 1 thing: Regularly posting relevant, findable content.

The big surprise to small business CEOs is that the content Google (and their prospective customers) are searching for is in their head or on their hard drive. They just need to get it onto their websites in the format Google wants.

And while the accepted "format" isn't a secret, as reported in my article last week, our research of the top 1 million websites shows just 9.6% have their web pages correctly formatted.

With such low compliance, there's a great opportunity to jump ahead of competitors by regularly posting relevant, findable content.

Once a small business CEO recognizes they can easily master the key elements of Google -- and even turn Google into their best salesperson -- they're empowered to do even more (and sign-off on those precious SEO resources you need).

Why I Talk Most Folks Out of SEO Projects? By DEEPAK RAJPUT

After reading that headline, perhaps you’re wondering to yourself, “has Mark lost his mind”?

The answer? Not yet.

I've been involved in search engine optimization since March 2003. In that time, I have seen every angle and talked to just about every type of SEO prospect that there could ever be. One thing that hasn’t changed much, unfortunately, is that there are still a ton of people who are trying to engage in SEO, but hardly even know what SEO stands for.

Case in point:

Had a call this week with a prospect. Prior to the call, I had run a few reports and did a little research/digging around, so that I could be prepared to take them through what I believed to be “reality”.

One of my first questions on an initial sales call is “what are you trying to achieve?”. I might also phrase this as “what are your goals” or “how will you determine ‘success’”?

The answer? “I want 5,000 hits per month”.

Once I corrected them on what I believe they meant “5,000 unique visitors”, we moved on to what I thought it might take to grow traffic to those levels, and whether I believed that a sound ROI (that stands for “return on investment”, for those “SEOs” out there) could be achieved, at least in the short term.

After reviewing their competitive landscape, we find that the space (rankings) is dominated by government websites. That is to say, any keywords that have any amount of search volume and are “on target” with who we’re trying to reach, have official government web results dominating the top 4-5 positions. If we were going to make any headway, we would need to (at least in the initial phases) build out content to target the long tail until we earn the right (and Google’s trust) to gain any traction on these competitive keywords.

Oh…and did I mention that this was a new website with all of three websites linking to it?

As I explained to this prospect, “this could take a while”. And, “while the perception is that search engine optimization traffic is ‘free’ traffic, that is not the case…you’ve gotta earn it.”

After years of “selling” (have I mentioned that I really don’t like using that word?) SEO, I had a gut feeling that this prospect had no idea what SEO looked like, how it was done, how it should be measured, or much anything else. Mind you, I’m not throwing this guy under the bus.

SEO can be a challenging thing to wrap your head around. It’s not as “easy” as buying traditional media and many people are still trying to evolve to the “new ways” in which companies should be marketing themselves (i.e., getting into marketing programs that can be measured and optimized).

One other thing that I knew? This guy was not going to wait months for results…he needed leads, today, and needed ROI very soon.

When you’re building your initial presence into the search engines, you can expect it to be an investment of time and money. Did you catch that? An “investment”, meaning that you’re not expecting quick returns…you’re going to invest time and money into something that you hope will one day be a sound investment and provide ROI.

Feeling that I was on the right track, I helped this person understand ROI. And, when you take into account the cost of their employee(s) working on the SEO initiative, the cost (time/money) of creating content, the cost of an agency assisting with SEO efforts, etc., SEO was not going to provide an ROI for this particular prospect for quite some time. So, I recommended PPC. And why not?

When you get into PPC, it can provide some great information that you can – one day – take into your SEO efforts. You might learn which keywords “work” (convert into leads) and which do not. You might find which ones convert better than others, and decide to build additional content into your website, based upon this information. You might find that your website doesn’t convert traffic into leads/sales at all (which is great to know, before you work 12 months on obtaining that coveted number one ranking on that highly competitive keyword).

Our industry has matured, but there are still many prospects out there trying to “get into this SEO thing” without much thought as to why, how, how much, etc…

I ask each of you out there who own/operate or otherwise influence decisions at SEO agencies to help these folks. Sometimes helping them involves walking away from money. As a small business owner myself, I know that’s hard to do…but, often, it’s the right thing to do.

Many prospects still feel “icky” about our industry. Who can blame them when prospects, such as the one above, can call 10 companies and find 8 that would gladly take their money without providing any insight on how results can be achieved, how long it might take and let them know if it’s even possible/reasonable to expect ROI?

Let’s all do our part by walking away from business that we shouldn’t take. Let’s commit ourselves to being honest about expectations and the work necessary to see results.

SEO India Company – Are Social Signals Taking Over? By DEEPAK RAJPUT

Several have talked about SEO India is on the route to be a thing of the past but what people neglect is the fact that SEO companies India and especially the good ones just adopt better and more ethical practices.

But the question on everybody’s lips is what works now with SEO?

Put simple the answer is social signal, the search engine methods as time goes by are putting more emphasis of social media mentions into the ranking factors.

This doesn’t require a company obtaining a large number of likes on Facebook, it is all about the idea of appealing your internet social network community and effectively driving them to share and reccommend your website socially.

One of the primary SEO News By Google factors now has become social signals, the day may never arrive when SEO is totally social yet a major part of ranking factors will be attributed to this.

“If Google sees that your business has plenty of social proof on all social media platforms from a spread of your website or business information, then the algorithm will understand that your website is well worth the real estate of the first page of Google.” says Deepak rajput is co-Director at SEO company India Map.

The new backlink with SEO India Company is your previous customer of website visitor mentioning your site on all social media platforms. If a person is engaged enough to mention your site online on Twitter, Facebook, Stumbleupon etc, this is the most valuable online mention your website will get.

I would like to ask the community here, if they have noticed increased social mentions of your business having had a positive correlation with SEO efforts.

SEO India Firm Oracle Digital Answers Question: Is SEO Dead?

Deepak Rajput, Director of Operations for Oracle Digital, took most of the SEO industry India to task in a blog post entitled: “Is SEO Dead? An Industry That Committed Suicide.” The post took many SEO professionals to task for taking too many shortcuts, and trying to subvert Google’s purpose: finding relevant and entertaining content for those who use their search engines.

Deepak wrote that he is upset that unscrupulous SEO firms have caused much of the public to think that SEO means “gaming the system,” and feels that firms which employ “black hat” techniques have “tainted” the very term SEO, and also the entire industry. Maher also pointed out that “many SEO companies should be ashamed of themselves.”

He also explained that many “bricks and mortar” businesses invested a lot of money with seemingly-legitimate SEO companies, only to see their businesses ruined due to Google burying their websites as a result of the updates detecting fraudulent manipulation of Google’s algorithm. The post also referred to many SEO firms as “lazy” and “cheating the system.”

The general tone of the post is that Maher is happy that the updates happened, because they have eliminated many of the shortcuts that caused users to be directed to sites that weren’t really sites at all, but pages designed to give as little information as possible while enticing searchers to buy products.

According to Deepak, “Those of us who are honest, and work hard to give the best possible content to users, have been disgusted with the shortcuts and dishonest techniques that have been able to pass as ‘SEO.’ People and companies who cheat and game the system have hurt their customers, the public, and even Google.”

Deepak continued: “Since the beginning of SEO, we have seen a constant battle between Google and those who are too lazy to do things right. The cheaters win for a while, but SEO Google catches up. The cycle repeats, over and over. Though it looks like the sides take turns winning and losing, the sad truth is that everybody loses. Google doesn’t get what they want, and the public doesn’t get what they want.”

Consequently, Deepak is very happy with the year’s updates. “What we’re seeing now is that people are finally getting what they are looking for when they search: great content that is relevant to their searches. Finally, those of us who are doing it right are being rewarded by Google, and those who take shortcuts are being penalised.”

Deepak Rajput, Business Development Director for Oracle Digital, weighed in on the post, and how the updates have affected his side of the business: “Here at Oracle Digital, we think the current updates were a long time coming. We are finding that we are getting even better results for our clients by doing things right, now that so many shortcuts have been eliminated. The days of instant gratification and gaming the system are over. The way to get to the top of Google is to work hard, provide great content, and set it up in a way that provides a lot of organic backlinks.”

Rajput continued, “It’s not really that big of a secret; all you have to do is give Google what it has wanted all along. It takes a lot of work and a lot of content, but the rewards are greater, because there are still a lot of people out there who aren’t willing to work as hard as we do.”

He summed up: “Clint’s post should be required reading for anyone who embarks on an SEO campaign. What used to pass for SEO INDIA is, indeed, dead, but true SEO is alive and well. You just have to roll up your sleeves and work.”

Search Engine Optimization Offers New Techniques on SEO to Help Enhance Online Presence and Brand Visibility by deepak rajput

SEO India Company a leading Search Engine Marketing (SEM) Company located in India offers a fine blend modern tips and techniques as well as sound strategies to help companies prosper from enhanced brand visibility on the internet. These newer techniques as proposed by the company helps leverage the online business capability and in returns has the ability to draw potential traffic and enable to increase profit margins.

Today, SEO India intends to offer vital information on a variety of Search Engine techniques, strategies and services so as to make the end client or customer aware of the latest online marketing practices and how to overcome competition. By creating awareness, the SEO Company in India hopes to assist and draw the attention of clients and customers so that they can prosper from the advantages that some of the latest internet marketing tools like Search Engine Optimization, Search Engine Marketing and Social Media Optimization have to offer.

As a pioneering online marketing company, SEO India offers innovative ideas in the domain of web design and development, Search Engine Optimization as well methods on how to boost web site’s ranking on search engines. The SEO India Company focuses on using the best of breed and the latest online marketing techniques like Pay Per Click (PPC), Online Reputation Management (ORM), Social Media Optimization and Networking and more. Professionals working at Search Eccentric have the rudimentary know-how on a wide range of aspects revolving around both on page and off page optimization and internet marketing tips and techniques which adhere to the stringent guidelines as laid down by major search engines like Google. Further, Search Eccentric has catered to more than 500 clients worldwide and has held ground by adopting only White Hat techniques to help its clients and customers to overcome any business challenge.

Focusing on quality, it has been observed that SEO India adopts rigorous quality driven processes to assist its clients and customers to make a strong and impactful presence in the online space. The company’s modernized approach around site optimization and its deep understanding on Search Engine algorithm most certainly makes it a trustworthy company to engage with. The company’s advanced and modernized methods, vast experience in the domain of online marketing, dependable project management skills has enabled it to have a strong foothold in the web marketing domain and as a result has attracted significant clients in a short spell of time.

For companies like SEO India the future seems to be promising. With more and more companies relying on the online media to be able to reach out to more and more clients and customers worldwide, competition is sure to become more tough and imposing. Online marketing companies like SEO Company have the potential to offer tips and techniques that can help build a strong presence which in return can draw more potential traffic and help increase revenues.

SEO Packages Offers for B2B Companies, SEO Agency India by Deepak Rajput

Seo India Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today that it offers custom B2B Search Engine Optimization (SEO) packages to enable B2B companies worldwide to maximize their search marketing programs.

Seo Company India Marketing is a full-service search engine marketing agency that helps their clients generate leads, acquire new customers and position brands online through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

SEO Services India Marketing offers two integrated SEO packages to meet the needs of B2B marketers. The packages are each customized based on a company’s size, goals, competition, and budget.

SEO Services Marketing’s Comprehensive SEO Program is a robust, ongoing SEO engagement for large enterprises and global companies and includes results-based reporting, a detailed strategic approach, and complete program implementation employing advanced SEO methodologies.

SEO Firm Marketing’s SEO Blueprint provides small-to-medium size B2B companies a basic SEO program at a lower-cost, for a limited time, usually a six-month engagement, designed to gain maximum results with limited resources.

SEO India Marketing’s SEO Services Team provides end-to-end management and strategic guidance for each package by providing recommendations for a combination of SEO services such as SEO strategy, on-page optimization, link building, and continuous improvement.

SEO India Company Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:
  •     Strategic planning
  •     Search advertising
  •     Search engine optimization
  •     Media buying and creative services
  •     Website usability
  •     Landing page development
  •     Conversion improvements
  •     Marketing analytics