It makes sense to include search engine optimization (SEO) in every online dental marketing strategy, but it's often added as a separate item from the website. New marketing plans from Online Dental take a different approach -- dynamic SEO is included with every dentist website to attract more new dental patients.
To understand why including SEO is so important, it helps to look at what can happen if it's left out. In a worst case scenario, this can mean that the dental practice website has no on-page or on-site optimization -- a situation that can prevent patient prospects from finding the site in the search engine results pages (SERPs), and that may be difficult or expensive to correct after the site is already built.
In contrast, dental websites are designed to automatically SEO for local keywords based on the dental practice's address, and for dental market keywords based on the doctor's choice of services upon which to focus – for example, family dentistry, braces, sedation dentistry, dental implants, dentures, etc.
“Some SEO companies say they can guarantee you first-page results in Google overnight,” says Jim Du Molin, founder of Online Dental. “It's not true -- no one can promise that! The only way to get good placement in organic search engine listings is by optimizing your web presence as part of a cohesive internet dental marketing campaign.”
The programming behind search engines like Google, Yahoo and Bing is hidden, and a practicing dentist doesn’t have time to develop and implement an effective SEO strategy or keep up with the latest changes. That's why dental marketing from IDA automatically builds SEO into every dental website via the dental practice's Control Panel.
“Based on the information a dentist provides in the Control Panel, we search engine optimize every page of their website. It’s all done automatically, and it’s all customized with the dentist and dental practice’s exact information,” adds Du Molin.