Tuesday, July 3, 2012

The Role of SEO in Online Dental Marketing


It makes sense to include search engine optimization (SEO) in every online dental marketing strategy, but it's often added as a separate item from the website. New marketing plans from Online Dental take a different approach -- dynamic SEO is included with every dentist website to attract more new dental patients.



To understand why including SEO is so important, it helps to look at what can happen if it's left out. In a worst case scenario, this can mean that the dental practice website has no on-page or on-site optimization -- a situation that can prevent patient prospects from finding the site in the search engine results pages (SERPs), and that may be difficult or expensive to correct after the site is already built.

In contrast, dental websites are designed to automatically SEO for local keywords based on the dental practice's address, and for dental market keywords based on the doctor's choice of services upon which to focus – for example, family dentistry, braces, sedation dentistry, dental implants, dentures, etc.

“Some SEO companies say they can guarantee you first-page results in Google overnight,” says Jim Du Molin, founder of Online Dental. “It's not true -- no one can promise that! The only way to get good placement in organic search engine listings is by optimizing your web presence as part of a cohesive internet dental marketing campaign.”

The programming behind search engines like Google, Yahoo and Bing is hidden, and a practicing dentist doesn’t have time to develop and implement an effective SEO strategy or keep up with the latest changes. That's why dental marketing from IDA automatically builds SEO into every dental website via the dental practice's Control Panel.

“Based on the information a dentist provides in the Control Panel, we search engine optimize every page of their website. It’s all done automatically, and it’s all customized with the dentist and dental practice’s exact information,” adds Du Molin.

SEO Company India, SEO India, Facilitates Businesses Launch of Plans for SMO(Social Media Optimization)

SEO Company India, a reputed SEO Services India in the field of internet marketing services, announces a new offering of SMO services. Internet Marketing Services help an online business garner attention on the web world. The internet has made the world a small place, indeed. If a business gets popular on the internet, it gets famous in both local as well global arenas. The new service, Social Media Optimization, is one of the internet-marketing services that help a business utilize the growing popularity of social media like Facebook, MySpace, twitter, etc. Both social networking sites as well as social bookmarking sites, makes a business attract clients.



When asked to reveal more about Search Media Optimization, the Senior Spokesperson from this SEO Company India says, "Social Media Optimization facilitates monetary benefits for the businesses. Such sites are popular among elders and teenagers alike to connect, share, and keep in touch with their friends and acquaintances. These sites offer the facility for businesses to create their page and add their target customers. With SMO services, we make the business rank high in the popularity charts among their target group."

There are various benefits of Social Media Optimization services. Firstly, they help build awareness among the online visitors by building a page on such sites. Such sites offer the freedom to the business to choose their visitors. This will help a business to filter the visitors who do not relate to their target group. It helps gather sizable backlinks that increase count and improve the ranking of the website. This ensures a higher probability to reap more return in investment. SEO Company India has a long list of clients from different fields and industries. This makes the company expert at understanding the objective of their clients, thereby building long-term, lasting relations with them.

The Senior Spokesperson continues, "We search for the best social marketing and social bookmarking sites that match the objectives and target group of our clients. We include not only the popular ones like Facebook, Twitter, MySpace, LinkedIn, but find the niches ones that are used by the target audience of our clients. For instance, blogs, forum websites, press release forums as well as article submissions. We have a team of professionals that are expert in specialized techniques to give our clients best in class services."