In the interest of holding relevant results and discouraging unethical techniques, search engines square measure ceaselessly re-formulating their SEO formulas. Google has updated their SEO standards as recently because the finish of March creating it more durable for on-line selling consultants and business homeowners to stay up with the newest and bigger SEO standards. Here's a glance at a number of the highest SEO trends in 2014 as according by a number of the consultants within the trade to assist you to optimize your on-line resources and highlight your business.
Mobile optimisation Matter
Increased importance is being placed on mobile devices and netsites that square measure optimized to accommodate any variety of web browsing. Google's apodiform bird update free towards the tip of last year has shown that sites that haven't created these changes are met with consequences in their programme standing. Studies show that responsive net styles and CSS patterns that let totally different browsers on templates, laptops, and mobile devices to show data in an exceedingly kind of ways that is currently a vital consider 2014 SEO.
Google Asks the client
What seems to be a desperate commit to increase the quantity of people victimisation Google+ currently conjointly looks to play an area within the latest SEO trends. If your company includes a Google+ page, net crawlers square measure accessing reviews left for your company by customers to work out whether or not or not you're a high quality candidate for his or her search results. this might develop a wholly new normal for client cordial reception and repair, particularly if customers may have such a giant role in decisive your on-line success.
For example, you'll have the simplest and most optimized web site within the world; but, if a client involves your business and experiences poor quality service, they could favor to leave a review of your company on-line with Google+. Enough of those poor reviews and your web site may begin to call in the ratings. however vital of a task this may wear the rankings has nonetheless to be determined.
Content selling is vital
Keyword stuffing and writing content to suit search engines is setting out to be phased out. In exchange, content selling is enjoying a bigger role in decisive your SEO success. Content selling includes:
• Quality of Content
• Content Update Frequency
• Authority within the Field
• Content Sharing
Based on these classes, content can ought to be developed to the next normal than ever before. Social media conjointly plays Associate in Nursing implausibly necessary role; the a lot of people that share your article on-line or through their social media channels, the a lot of doubtless search engines may act favorable to your web site.
Google is taking note to the authors of content and the way honored that supply very is. If that very same author or web site is sharing or posting calibre written articles round the net, Google goes to flag that content. once delivering and selling any content, these four criteria need to be met and developed with quality in mind rather than amount.