Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Tuesday, April 12, 2016

Effective Ways to Build Your Online Trust and Reputation

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

reputation management

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are among the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

online reputation management

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Branding

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.

Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

ORM Expert

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeability of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

Deepak Rajput is a successful entrepreneur, branding and online marketing expert.

Sunday, November 29, 2015

GOOGLE CONFIRMS NEXT PENGUIN WILL BE ‘HUGE’

As far as we know, webmasters can expect Google’s Penguin update to make a return before the year is over. It’s possible that this won’t be the case, but based on previous comments from Googlers, it should be.

The SEO and webmaster communities have been waiting for Google to launch a new Penguin refresh for a long time. Google has been promising a new version that will update in real time, so those impacted by it won’t have to wait for Google to push another one to have any hope of recovery. It will instead be constantly updating.


A couple months ago, Google’s John Mueller said he expected Penguin to be here before the end of the year. Google’s Gary Illyes said it was in the “foreseeable future” and that he “hoped” it would be here before the end of the year.

Late last month, Illyes talked about it a little on Twitter with curious parties, tweeting that the update was still not ready for primetime.

He did, however, indicate it was still on track for this year:

Illyes also indicated at the time that it was not too late for Penguin to acknowledge disavow files.

This week, Barry Schwartz at Search Engine Roundtable points to further comments from Illyes on Twitter confirming that the next Penguin will indeed update in real time, and will be an actual update to the algorithm as opposed to a data refresh. He calls it a “huge change”.

Assuming that the update does come before the end of the year, that gives us roughly five weeks, so it should be very soon, but it’s not a given.

It is worth noting (as he does) that Illyes does not actually work on Penguin, even if he’s the one giving the webmaster community the most information about it.

The update will be quite welcome to webmasters waiting for a chance to recover from previous iterations of Penguin, but even more significantly, those impacted by the algorithm in the future won’t have to wait so long to see the fruits of any potential recovery efforts. At least in theory.

Tuesday, November 24, 2015

Why Google Is Hiring an SEO Expert to Do Better in Google Rankings?

Search Engine Optimisation (SEO) has become one of the accepted facts of life when talking about any online business - even if you've got great content and a strong social media presence, nobody can do without the huge waves of 'organic' traffic that comes to us via Google's search engine. Apparently that's the case even when you're Google itself. A fairly innocuous jobs posting on Google's Careers page actually tells us about something important that's happening inside Google's Mountain View office.

The company is hiring a Program Manager, Search Engine Optimisation, and the post notes that Google is looking for someone to "advise, collaborate with, and synthesise feedback from Marketing, Product and Engineering", and to "push for technical SEO best practices." It further states that the employee would need to "keep pace with SEO, search engine and Internet marketing industry trends and developments, and report changes as needed."



There's a sense of absurdity to these statements, since most people in the industry will agree that SEO is driven by, and is a reaction to, Google. The developments in this industry come about when Google makes some change that breaks every site's SEO, and forces them to rethink how they're presenting their content so as to do well at Google's altar.

As the man on the inside, the person that Google hires wouldn't have to keep pace with SEO; but rather would need to know which team was the correct one to sit down and take notes from. Google notes in its post that this employee will have to help drive organic traffic and business growth.

As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define Web architecture for international websites.

That's particularly interesting, because it means that Google wants the various content based properties that it owns to show up more prominently in search. But Google's Instant Answers feature takes away the need for this - even without bringing into question the authenticity of search results, Google can use this space to display a card from any of its own websites. So, why the sudden interest in bringing 'organic' traffic to its own websites?

There are a couple of possibilities. The first is that Google fears that its search engine will grow less and less important over time - and therefore wants someone who can also help it to optimise to show a good result on sites like Bing. A second - and more likely - possibility is that Google is facing pressure to show that it is not tampering with search results, and favouring its own properties.

Google is facing antitrust charges in the European Union, where companies including Expedia, Yelp, and British price comparison website Foundem say that Google has abused its market power and distorted Web results to favour its own shopping service. The hiring of an SEO manager is a signal that Google will not artificially boost the rankings of its own sites, and regardless of how true it is, will act like a signal flag that promises that the search ranking remains 'honest' with this change.

It's also interesting in that it shows us all that Google is also ready to play the SEO-game and boost its rankings that way. Many people see SEO as a race against Google - as people get better at "gaming" the search giant's results, Google changes the rules of the game starting things over from scratch. Hiring its own SEO executives marks a significant change in this sense.

While hiring an SEO expert India is unlikely to make a difference in any on-going cases, it could well be a hedge against the future, as Google's sites could be optimised to perfection, to ensure that they fare well in any organic search results. Of course, critics could claim that Google's SEO managers will have insider information that makes the exercise moot, so it will be interesting to see how things play out.

Tuesday, August 11, 2015

Top Search Engine Optimization Factors in 2015

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines.

This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

Note that these factors are not "proof" of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.


Sunday, May 25, 2014

eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data

Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers.




Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show that one of the biggest losers was eBay. According to the data, eBay lost a tremendous amount of traffic from Google, much of it from the ebay.com/bhp/ area of its site.

Another huge loser was Ask.com, yes, the search engine, that lost a tremendous amount of traffic in their Questions section at ask.com/question/.

The Losers: Ask.com, eBay, Biography.com & Google-Backed RetailMeNot

Among the top losers include Ask.com, ebay.com, biography.com and retailmenot.com. I should note, retailmenot.com is venture backed by Google’s venture arm. Here is the top list of losers from the Searchmetrics initial analysis:




Here is a chart showing eBay’s UK drop by their main root domain versus the directory from Searchmetrics:





Dr. Peter Meyers from Moz also documented with their analytics how much eBay lost with this update. Pete said, “over the course of about three days, eBay fell from #6 in our Big 10 to #25.” Meyers digs deep into the analysis on the Moz blog.





Refugeeks looked at early SEM Rush data, which also showed a steep decline for ebay’s web site in Google. Note, SEMRush will be sending me more data as they work it up at their office. Here is a chart from the UK data:




The Winners

With all algorithm updates, there are also those who win and gain rankings. The big winners seem to be glassdoor.com, emedicinehealth.com, medterms.com, yourdictionary.com and shopstyle.com.



The SearchMetrics data is sorted by increase in SEO visibility in absolute numbers, but sorted by percentage (relative).

Only Losers Really Know If They Lost

As we said with the Panda 3.5 Winners & Losers report, lists like this aren’t perfect. The sites above may have had gains and drops for other reasons; less visibility this week because last week they were visible for different news stories, for example.

It’s also worth remembering that this is a sample of search terms. The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease? Then you were probably hit.

Postscript: Recode.net reports a source says eBay.com was not impacted by Panda 4.0 but by a manual action, resulting in a drop in their traffic. That is indeed possible, that eBay was hit with a manual action on the same day Panda 4.0 was released. Either way, eBay does seem to have dropped, but what was the cause is the question.

Friday, May 16, 2014

What You Need to Outsource SEO Content Writing in India Quickly and Easily?

Chief among the specialised skills that your business ought to source, you ought to source SEO content writing.

Writing SEO content may be a specialisation that marries insight from 2 vital areas: however the human psyche works, and the way search engines crawl. In different words, the science of keyword analysis applied to the art of human communication.

SEO content development is additional vital than ever

It's been abused and misunderstood as attempting to "game" search engines, however is it extremely Associate in Nursing evil word, "SEO"? No.

According to the Wikipedia SEO content definition:

Search engine optimisation (SEO) is that the method of touching the visibility of an internet site or an online page during a search engine's "natural" or un-paid ("organic") search results. In general, the sooner (or higher hierarchal on the search results page), and additional often a website seems within the search results list, the additional guests it'll receive from the search engine's users.

As long as there ar search engines, content can got to be optimised for search engines. As search engines become additional "human", backdoor ways and deceptive ways can additional and additional become obsolete. and that is an honest issue for United States of America all.

Now - quite before Google's revolutionary algorithmic rule changes of recent months - our possibilities of ranking high ar higher than ever. The scammers and spammers United Nations agency used awkward ways to dam up our computer program results pages are flushed away. however you continue to do got to perceive however search engines "think", if you wish to attain well with them and attract additional traffic to your websites.

Is "outsource" Associate in Nursing evil word, then?

Since SEO content writing is such a vital and specialised ability, is it a slip-up to source it?

Yes - if you source such crucial work to a worker figuring out of his parents' chamber halfway round the world. however if you rent an expert to supply a well-defined product into a well honed workflow: No, it's undoubtedly no mistake.

Outsourcing will open up an entire world of talent at your disposal, for a fraction of the value of ancient employment. And due to the web, you'll be able to quickly and simply profit of the worldwide outsourcing company boom.

It wont to be that you simply} might just write keyword wealthy content and rank well

You know what those look like:

"Dog coaching trainers are continuously yearning for the most effective dog coaching resources they'll realize. sadly, dog coaching resources don't seem to be continuously out there at dog coaching pet stores. However, at DeepakRajput86.Blogspot.com, you'll be able to realize all of your dog coaching desires at our dog coaching web site."

Not solely is copy like that annoying as euphemism to browse, however it currently gets fined by Google's algorithms.

Google is usually attempting to urge its computer program to suppose additional sort of a human - perhaps sooner or later it'll, and "SEO content" can merely be referred to as "content". however till that day comes, if ever, SEO can continuously be a vital would like for all businesses on-line.

  • Keyword stuffing is dead.
  • Indiscriminate backlinking is dead.
  • Deceptive ways ar dead.
  • But SEO is alive and kicking more durable than ever, particularly with LSI.
  • LSI is not a drug, however it is a cure.


Today, search engines use a strategy referred to as Latent linguistics compartmentalization (LSI), that uses mathematical models to work out the general theme of a body of copy, the means folks ordinarily speak.

So, rather than ranking a piece of writing supported keywords, Google currently ranks a piece of writing for exploitation the key phrases that real folks use once they bring up a given subject.

This means that today's solid SEO content is artistic SEO content. not like the dangerous previous days of keyword stuffing, LSI themed keyword content reads and sounds the means a personality's speaks - as a result of it uses the particular phrases that a true person would use.

3 reasons why you would like outsourced content:

1. It keeps your content writing contemporary

Writing new SEO content on an everyday basis isn't a simple task, however a fervent SEO Content author will give you with contemporary SEO copy frequently, no problem.

2. Content writing for social media has gone SEO similarly

Social media selling begins with solid SEO content. however so? you wish folks to tweet, like, share and otherwise upvote your content. that they'll solely do if:

  • Your content is nice and
  • They can realize your nice content
  • A good SEO Content author hits each targets.


This goes for content writing for Facebook, Google+, blogs - everything.

3. Premium content is even central to video - that is skyrocketing in importance

Videos are supported scripts and introduced by copy on websites, whether or not your own or on YouTube. This copy should be SEO copy.

What does one got to with success outsource?

1. A well-defined work flow, eg, an internet site into that you merely plug and play solid content

2. A disposition to profit from a world of prime talent - not simply what may be found in your explicit geographical location

3. knowledgeable SEO Content Writers United Nations agency are well versed with what works in SEO nowadays

There's a distinction between SEO Content Writers and standard writers: skilled SEO writing is qualified and optimised to be hierarchal extremely by today's computer program algorithms, whereas general writing isn't.

Additionally, for English content, you wish to create certain that you just rent English-speaking writers. Native English-speaking writers will provide you with a foothold that non-native speakers cannot.

Sidebar: are you an online style or SEO agency in India?

Do you provide Associate in Nursing SEO reseller programme or even even run a law officer SEO outsourcing agency? skilled writers will assist you with white label SEO content.

Let's say that you just provide an entire selling resolution for on-line. this could embody online page content, web site style, diary content, hosting, SEO, SEM, PPC, etc. you'd rent specialists to fill every of those roles: a styleer for the web site design, a webmaster to handle the hosting, a vendor to manage the advertising campaigns and a author to supply copy for the online assets.

It pays to own a fervent skilled in every role; with outsourced SEO services, you'll be able to afford to rent a fervent SEO Content author, not simply general purpose writers.

To source with success, source it to an expert, not a pretender

When you source content writing services, certify you contract a provider United Nations agency provides premium on-line writing, not "content mill" hash. Your content reflects your company - and your purchasers.

Outsourcing to Associate in Nursing SEO dedicated content author will create the distinction between having content that's darling by each folks and search engines - or content that's merely fluff. an expert is aware of the guidelines to SEO content that converts.

Deepak Rajput writes solid SEO content at #Auraiya IT Solutions.

- we offer premium SEO copywriting services for corporations wanting to source on-line content quickly and simply.

- Our content is solid, with LSI Keyword analysis undergirding Persuasive Copywriting techniques.

- we have a tendency to don't vie with two-dollar-per-article low value writing content mills. Quality suffers with low value. Or, additional pithily, "You do get what you get hold of."

Thursday, May 8, 2014

The Who, What, Why, How and When of Barnacle SEO?

In the world of SEO, there looks to be no shortage of trends that come-and go-promising to assist businesses everyplace to enhance search result rankings. Some such trends square measure flighty and impermanent  whereas others square measure so much rather more than trends and truly do turn out results.

Barnacle SEO was a on the face of it impermanent  trend back in 2007 or 2008 however is re-emerging these days and has the potential to become a very valuable SEO follow. whether or not or not you've got nonetheless detected concerning barnacle SEO, it's well price some time to urge immersed in it and skills you'll be able to build it work for your business.

Barnacle SEO half I-the United Nations agency and What

The term "barnacle SEO" was coined by can Smith (no, not the actor) many years past. Smith used this term to explain the action of making Associate in Nursing identity or content on another superior web site as a method of rising your site's own SERPs.

A barnacle is largely one thing of a parasite that, rather than relying fully upon itself for sustenance, leverages the facility of another entity. Marine references aside, Associate in Nursing example of barnacle SEO would be making an intensive profile of your company on an inventory web site like Yelp or Superpages then linking that profile to your web site. this could even be done via social media sites. the facility ranking of those web sites rankings will pull your own site up within the SERPs.

Companies which will profit the foremost from barnacle SEO square measure those whose keywords once entered into a quest engine come several listing sites on the primary page. native businesses tend to expertise this quite heavily and sometimes square measure the most effective candidates for this follow.

Barnacle SEO half II-the Why

If you recognize something concerning the present section of SEO's current evolution, it ought to be quite straightforward to know the growing power of barnacle SEO. 2 main factors build the bottom ripe for this maneuver currently.

First, several ancient link building exercises are not any longer gratifying firms with sensible results. In fact, some ways may very well work against companies' SEO efforts within the finish. However, link building is way from dead-as long because the links square measure of top quality. Enter barnacle SEO. In a way, you'll think about barnacle SEO to be the latest sort of link building. as a result of it's anchored by terribly high-quality base sites, it fits dead into the new SEO world order that focuses on quality, not amount of links.

Akin to that idea is that the concentrate on connexion and quality of content. everybody has been hearing concerning this for a short time associated with website content however the main focus on this conjointly pertains to any content concerning your site or company, as well as profiles. it's not simply any profile on a telephone book web site that may get a bump within the SERPs. firms that have strong profiles complete with photos and descriptions can see advantages so much on the far side people who solely have chronicle company info.

Barnacle SEO half III-the however

If you think that that barnacle SEO might assist you, the primary issue to try to to is to verify that. Your analysis here is pretty basic. merely perform searches on your name, name and prime keywords. If you systematically see sites like Yelp, Angie's List, Superpages, telephone book or major social media platforms within the prime results, think about that your inexperienced lightweight. you'll be able to conjointly determine the sites to focus on from these searches because the ones that almost all ofttimes seem at the highest of the lists square measure those you would like to use.

Once you've got your list of target sites in hand, follow these recommendations to urge the foremost profit out of them:

Create an entire Profile

Make sure your business name, address, hours, sign and web site square measure listed and correct. Write a strong description that basically tells people that you're and what you are doing and embrace your geo for native search boosts. you are doing not ought to force keywords in as they very ought to seem logically in describing your company. Finally, post sensible quality photos to let folks see your business, giving them otherwise to judge you.

If Allowed, Add a Guest Post

Some sites can allow you to build a guest post and you ought to try this whenever doable. Avoid fluff, but as your post can hurt you quite it'll assist you if it doesn't contain enough meat.

Build Links

Create links to each your profiles and any guest posts. Your links ought to embrace a combination of pages on your site-especially your location and phone pages-and alternative connected sorts of sites. you'll be able to conjointly link to your own social media pages or journal. ensure that each one links have a purpose and take guests to alternative sites that may have which means for them.

In case you've got not seen the pattern here nonetheless, i will be able to decision it out for you-quality matters. notice quality sites, produce quality profiles and link to quality pages.

Barnacle SEO half IV-the once

When do you have to add barnacle SEO in India to your overall SEO program? the solution to it question is simply-when you would like to enhance your search result rankings. My guess is which means currently. in contrast to several alternative SEO ways, barnacle SEO is comparatively easy and very offers you the lion's share of the facility. it is a good way to require management of your on-line name also.

I must say one final issue concerning barnacle SEO-do not let it's a substitute for a high quality web site. Your true anchor is your own company web site which should provide users the expertise and knowledge they have. If it doesn't, no SEO maneuver within the finish will very be of abundant use.

Sunday, May 4, 2014

What are The Top 10 SEO Rules for an Expert Designers?

Search Engine Optimisation (SEO) is a vital component of any website. As a web designer or blogger, it’s important you understand how SEO works. Here are ten easy rules that will immediately improve the SEO on all of your web sites.

You may also be interested in how to get free advertising on google.

1. Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

2. Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

3. Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.

Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.

4. Rule Three: Clean Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs.

Your site can still be artistic and cool, that’s what CSS is for.

5. Rule Four: The Home Page is the Most Important Page
Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.

6. Rule Five: Links Have Meaning
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”

The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.

7. Rule Six: Title Tags for the Win
Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.

Your navigation links should have title attributes that match the titles of your pages. This looks like <a title=”name of page” href=”link”>. It’s a small thing, but it will give you a significant SEO improvement.

8. Rule Seven: Alt Tags Matter
Every image on your site should have an alt tag. Especially images that are relevant to the page. If your page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s findability. Labelling it “screenshot” or “image” will do the opposite.

9. Rule Eight: Ignore Most Meta Tags
A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.

10. Rule Nine: Have a Site Map
Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.

11. Rule Ten: Design for Humans
Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you.

For further reading I recommend this SEO Guide for Designers.

What are Main Secret 20 On-Page SEO Tips & Techniques in 2014?

There are many on-page SEO (Search Engine Optimisation) techniques that we can use for each of our websites, some that often get overlooked. So, here is a checklist of the most important techniques that we can use for 2014.

1. TITLE TAG
The best and most effective way to use the title tag is to not to make the title tag longer than 70 characters. The title should be according to your page; try to use the long phrased keyword within the title tag.

2. DESCRIPTION TAG
Use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters.

3. KEYWORDS TAG
We all know that Google stated that this tag does not affect your rankings but there are many SEOs, who still use this tag for other search engines. Target your 5 most competitive keywords within the tag.

4. HX  (HEADING) TAGS
Use HX tags with each of your main article headings / sections. Use h1 for the main headings and the rest in h2, h3, h4 and so on. Try use your keywords in the headings and highlight them in the eye of search engines with these HX tags.

5. IMAGES
Optimize each image with ALT and Title tags. Image name can also be optimized; try to use the keywords smartly within the tags as well.

6. SEARCH ENGINE FRIENDLY URLS
Try not to use signs like &, Spaces, ?, etc in your URLs otherwise it can come across as spammy. Ask your developer to make the URLs look easy to read, short and clean.

7. QUALITY CONTENT IS KING
As we all know “Content is King” in the SEO industry, so we can’t ignore this one. Each page should have a minimum of 500 words of great quality content.

8. NAVIGATION
Make sure your navigation is crawlable, whether it be text or image based.

9. JAVASCRIPT/CSS EXTERNAL
Externalize the JS and CSS codes to make your website pages load faster. Take this with a grain of salt as it’s not always the best choice in any case. Sometimes it’s better to use pregressively inline JS and CSS for faster rendering and perceived time.

10. INTERNAL LINKING
Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well.

11. EXTERNAL PAGES
Adding links to external high quality website (not just popular) resources builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines.

12. GEO-TAGGING
Use geo-tagging to let your users and search engines see your actual business location.

13. AUTHORSHIP MARKUPS
Use authorship to take the ownership of the content you publish on your website.

14. SOCIABILITY
Add social media buttons to encourage your readers to share your website’s content on their profiles. Websites with social signals can get better rankings in search engines.

15. XML SITEMAP
Create xml sitemap and add each of your website in it. You can submit to sitemap in Google and Bing webmaster tools to make your website index soon.

16. ROBOTS.TXT
Updated: The robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

17. ANALYTICS
Make sure you have added and setup the analytics code so you can properly analyze your website.

18. WEBMASTER TOOLS
Add and verify the ownership of your websites via Google Webmaster Tools. These webmaster tools will also help to analyze the on-page validations.

19. XENU (BROKEN LINKS)
Xenu is free software to find broken links within your web pages. Find and fix those broken links as soon as you find them.

20. HOSTING
A website hosting server should be up and running 24/7, with at least 99.9% uptime. A website with too much downtime can be de-indexed from and won’t be able to rank higher on search engines.

Deepak Rajput is a Website Design and Development, Blogger and SEO Expert; you can contact him anytime.

Tuesday, April 15, 2014

Brief Overview of SEO, Google's Larry and Sergey

Search-engine improvement, or SEO, is that the method of putting in your web site so it ranks well for explicit keywords among the organic search results of major search engines, together with Google, Yahoo, and Bing. in contrast to paid search promoting, which needs you to get each click sent to your web site from a quest engine, traffic sent to your website from a quest engine’s organic results is free.

In the youth of SEO, gaining prime rankings for keywords was abundant easier than it's nowadays. In those “good previous days,” search-engine algorithms were simple to crack. All you had to try and do was embody the keyword you needed to rank for within the title tag of your online page and sprinkle that keyword throughout the content of your page, and probabilities were you'd rank among the highest 10 results of your favorite computer program. Not amazingly, over the years search-engine algorithms became more and more advanced, that has resulted in web site homeowners either outsourcing SEO to skilled corporations or educating themselves mistreatment books like this one.

Dating back to 1996 roughly, search engines began to become a awfully well-liked tool for internet surfers yearning for all varieties of info. Long before Google and Yahoo became well-liked, search engines like AltaVista and InfoSeek were pioneers at providing search results to users among a fraction of a second. Search leads to the first days were obscurity close to as relevant as they're nowadays. However, search-engine users within the millions began hoping on websites like AltaVista a lot of and a lot of ofttimes to retrieve info concerning everything from health abnormalities to evaluation on the most recent convenience.

Search-engine improvement 1st began in 1997 through public reports and comment provided by search-engine specialists, together with Danny Sullivan and Bruce Clay, among others. Early reports concerning SEO checked out search-engine algorithms and the way the assorted search engines stratified search results. impressed entrepreneurs and web site homeowners began learning these reports and testing methods for a way they may rank well among the search results. presently the SEO profession emerged, and people were giving services to assist rank websites on major search engines.

As the World Wide internet grew at a noteworthy pace, the recognition of AltaVista and Infoseek began to wane. alternative search engines came and went, however no company has had a lot of of a sway on search-engine promoting than Google.

Google was cofounded by Larry Page and Sergey Brin whereas they were students at Stanford University. though the corporate was formally incorporated in 1998, the concept of making a quest engine that may “organize the world’s info and create it universally accessible and useful” began as a part of a scholar research Larry and Sergey began in 1996.

The key to Google’s early success was that the rule behind the Google computer program was totally different from the algorithms before it. supported Larry and Sergey’s expertise with tutorial analysis, they believed that online page authority and relevancy can be derived algorithmically by classification the complete internet, then analyzing UN agency links to whom. this concept came from the very fact that in academe authority springs once analysisers advance their own analysis by citing each other as a part of the research method. Indeed, each bit of printed intellectual work (including Larry and Sergey’s dissertation) encompasses a works-cited page at the top of every finished piece of written analysis, which incorporates an inventory of resources that were cited as relevant to the work being advanced.

Larry and Sergey thought of the method of citing in tutorial analysis and hypothesized that those web content with the foremost links to them from alternative extremely relevant web content should be the foremost relevant pages related to a specific search. To any bolster this idea, Larry and Sergey created PageRank (named when Larry Page), that not solely counts what number links purpose to any given page however conjointly determines the standard of these links.

The Google rule is a lot of advanced than simply analyzing UN agency links to whom, and algorithmically analyzing links may be a nice concept has separated Google from its competition. In fact, nowadays Google is that the leading computer program with nearly seventieth market share within the u.  s. and has quickly become the popular computer program in most alternative components of the globe.

Search-engine improvement may be a vital part of a comprehensive net promoting strategy. Having a good web site is just not enough. many various folks use search engines on a daily basis to scour the web and notice info from relevant websites similar to yours. so as to seem aboard your competition within the search results, your web site should be search-engine-friendly. Moreover, to be competitive among the search results, you would like to require steps that win over search engines that your web site is associate authority which your content has relevancy for explicit keywords associated with your business or enterprise.

If you're reading this book, you are doing not would like convincing that SEO is integral to your on-line promoting success. However, the profession of SEO has taken vital criticism for being nothing quite a spammy decide to manipulate search-engine results. sadly, criticism has return primarily as a results of supposed SEO specialists UN agency sell warranted prime 10 placements and instant success formulas for achieving front page search-engine rankings. as luck would have it, such unethical, get-rich-quick, snake oil salesmen represent a awfully tiny proportion of SEO professionals.

The majority of SEO specialists area unit moral professionals UN agency perceive the advanced dynamics of search-engine algorithms and provide help and counsel on a way to maximize your placement on search engines. the reality is that there are not any guarantees in SEO. In fact, if associate alleged SEO skilled offers warranted placement among Google’s prime 10 organic rankings, you would like to say no the provide. SEO needs nice talent and isn't fast. you need to have patience. you must verify SEO as associate current method that's necessary for you to take care of and maximize your position within the organic search leads to the long run. you must set your expectations consequently and educate alternative web site homeowners of the method in order that they don't waste cash supported hollow pitches from unethical SEO professionals.